Beauty Founder Samantha Cutler Dies at 42

Industry veteran created Petite 'N Pretty kids and tweens beauty brand.

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By: TOM BRANNA

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Petite ‘N Pretty Founder Samantha Cutler died. The cause was cancer. She was 42. Before creating her own brand in 2018, Cutler worked at MAC Cosmetics, Stila Cosmetics and Smashbox. Petite ‘N Pretty caters to kids ages 4 to 18 and is pediatrician-approved. Cutler was inspired by the swath of what she called “mini makeup artists” who were taking over the internet and their supportive parents. Cutler battled cancer for six years. She referred to her illness as “an annoyance...

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